The Three-Step Method to Increase Your Visibility and Explode Your Business
by Marsha Friedman
Book Review by Kam Williams
“To become a celebrity is no easy feat, but in today’s world, it is easier than ever… Anyone – in any business – can become a celebrity following my proven 3-Step Method…
To celebritize oneself is not merely to gain fame or fortune. It’s to share one’s life experiences with others who may be in search of, and in need of, your wisdom. That’s the guiding philosophy for becoming a celebrity.”
-Excerpted from the Preface (pg. 1)
Andy Warhol once predicted that in the future everyone would be famous for 15 minutes. Today, Marsha Friedman is doing the pop icon one better by suggesting that not only can anyone become a celebrity but that “done smartly, fame can last a lifetime.”
And she delineates just how to achieve that goal in Celebritize Yourself, a self-help book offering a step-by-step plan leading to a life in the limelight. In fact, Ms. Friedman’s method has just three simple steps, namely: Write, Speak and Sell.
What she means by this is that you should begin by writing a book and/or articles on a specific topic that you know a lot about. Being a published author will in turn qualify you to speak as an expert about the same subject on radio and TV, at conventions and seminars, at schools and churches, and so forth. The final phase of the transformation into a household name involves selling books along with other logical products and services, since “each time you sell, you also sell yourself.”
That’s the basic bare bones plan, although the text definitely fleshes-out Ms. Friedman’s approach in much greater detail. Part pep talk, part practical guide, Celebritize Yourself is designed to whet readers’ appetites for stardom while simultaneously helping them determine what work still needs to be done in order to expedite that assault on immortality.
For example, the author has you answer a number of probing questions in the spaces allotted about your strengths, your weaknesses and your reasons for wanting to be a celebrity. Perhaps more importantly, she also has you identify your mission, your target audience, and your plans for yourself once you’ve finally achieved greatness. In this way, you won’t end up just another rich bugger with no social or personal agenda beyond mere materialistic accumulation.
A viable roadmap to fame and fortune for those interested in maximizing their potential by tackling the challenge of generating their own buzz.
Tuesday, August 23, 2011